2024 in Review: A Year of Innovation
Recollective CEO Alfred Jay opened the session by reaffirming our mission to empower researchers with tools that deliver faster, deeper and more impactful insights. This year, we leaned heavily into AI-powered innovation, introducing features that are already transforming the research process:
- AI Summaries & Takeaways: Effortlessly synthesize data from participant videos, transcripts and responses for a high-level view of critical insights.
- AI Themes: Analyze sentiment, recurring themes and emotions with unparalleled precision, uncovering both broad trends and niche behaviors.
- AI Questions: Generate targeted, data-driven questions and receive instant answers to dive deeper into participant insights.
These tools have drastically reduced analysis time for many of our customers, enabling faster, more confident decision-making. As Adam DeToda, our Director of Product Management, showcased during the webinar, these features are designed to act as your research partner, simplifying workflows and enhancing insights every step of the way.
New Features Elevating Research from 2024
Other standout innovations from 2024 included:
- Recollective Connect: A dynamic platform for managing participants, combining qualitative and quantitative research, and streamlining engagement.
- Time on Task Tracking: A powerful tool to ensure thoughtful, high-quality responses by monitoring participant engagement.
- Enhanced Customer Support Services: From live support during activities to a new Direct Assistance bundle, we’ve expanded our offerings to ensure your research runs smoothly.
Our expanded service packages and new initiatives reflect our commitment to listening to your feedback and making your research journey seamless and successful.
Looking Ahead: What’s Coming in 2025
We’re just getting started! Here’s a glimpse of the exciting updates you can expect in the coming year:
- Response Piping: Dynamic personalization of questions based on participant responses for richer data.
- AI-Moderated Interviews: Conduct in-depth interviews at scale with real-time conversational AI.
- Auto-Translations: Seamlessly manage multilingual studies with AI-powered translation tools.
- Streamlined Workflows: From automating repetitive tasks to enhancing integrations with other tools, 2025 will focus on faster, more efficient research processes.
These advancements will elevate participant experiences, simplify workflows and help you uncover the insights that truly matter.
A Thank You to Our Community
At Recollective, we’re inspired by the incredible work our customers do—your feedback and creativity fuel our innovation. Whether you’re a longtime partner or just starting your journey with us, we’re grateful for the opportunity to support your research endeavors.
As we gear up for an exciting 2025, we invite you to explore how these tools and updates can enhance your projects. Connect with our team to learn more or schedule a follow-up session to dive deeper into our offerings.
From all of us at Recollective, thank you for making 2024 such an impactful year. We wish you a wonderful holiday season and look forward to achieving even greater success together in 2025.
If you'd like to see the webinar on-demand, check it out here.
Ready to learn more? Contact our team today to explore how Recollective can support your research goals!
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