RESEARCH METHODS
RESEARCH METHODS
Your Research
Your Way
Researchers choose Recollective because our robust and flexible platform lets them do their research, their way. The variety of research methods the Recollective qualitative research platform helps bring to life lets you research without compromise.
Trusted by Researchers and Brands Worldwide
Exploration & Discovery
Uncover valuable insights and make more informed business decisions by getting a glimpse into the daily life of your key audience. Explore and discover their attitudes, values, perceptions, needs and behaviors so that you can make connections and engage with them in a more meaningful way.
Exploratory ResearchCustomer Journeys
Use Recollective to join customers in their journey. Invite them to narrate their experience while you gather feedback to identify key opportunities at each step along the way.
Customer Journey Research
Evaluation & Testing
Get timely, insightful feedback at any stage of your development cycle.
Test messaging with customers before launch to uncover what resonates with specific audiences. Use online image or video review tasks to evaluate concepts and journals to test products in home with your customers.
Recollective’s Connect platform is an ideal solution – it allows us to pre-recruit and maintain alarge swath of a client’s customers and prospects over time for targeted (re)use and serve upad hoc quant and qual research on demand, at speed, scale and cost efficiency.
We are THRILLED with the insights we obtained for our client (and impressed by the gargantuan job your team did to help make it happen, with so many languages in your impressive multi-lingual platform!)
The Recollective AI tools helped us summarise all the participant feedback into clear outcomes in no time at all! The time saved has enabled us to share findings with more stakeholders and have greater influence on the future of the project.
Our clients have said they will never go back to in-person patient advisory meetings after using Recollective. The amount of data and insights we are able to capture through the live meetings and the speed of analysis is unparalleled.
To me, the biggest chore of doing qualitative work is thematic coding and analysis. Using excerpting in Recollective while the study runs was an incredible revelation and time saver, allowing me to have the coding done as the study closes. But now, using the new AI functionality, not only is my time to insight even faster, but it’s also giving me the ability to understand my data in a deeper and wider context that I might have missed previously.
Recollective is the best solution for online communities and qualitative projects. The platform’s usage is very intuitive, and the new features for analyzing the results are helpful in gaining insights and addressing the project’s objectives faster and more efficiently.
Recollective is the best option when it comes to simplicity and all the segmentation functionalities. The other platforms lack this many segmentation options as you offer.
We have used the Recollective platform to power The Cambridge Panel - our online research community of teachers from around the world - for over two years, and in that relatively short period they have become an invaluable partner.
Our programer understood our objectives and activity guide well, and used her expertise to ensure that our programming would be engaging to participants whilst best answering our research questions. We would love to work with the Recollective team again.
The team went above and beyond to ensure that we felt comfortable with using Recollective. They took time to walk us through each step and made us feel at ease to move forward. Kudos to you all!
Incredible assistance. Your team goes above and beyond. Fast and valuable advice. Service is next level. Appreciate you!
Digital Diaries
Capture ongoing routines and behaviors in rich detail over any duration and frequency by having respondents document their experiences on mobile or desktop using Recollective journals.
Diary Research
Ideation & Co-Creation
Inspire creativity, collaboration and co-creation with your target audience to develop new ideas or enhance existing ones. Rapidly seed and iterate early concepts in the ideation process to gain timely insight into consumer needs and opportunities for innovation.
Ideation & Co-creationIn-the-Moment
Experience the world through the eyes of your customer. Send participants on mobile missions, shop-alongs or any other in-store or in-home experience to capture reactions and decisions as they happen.
In-the-Moment Research
User Experience
Improve your product's User Experience (UX) with a suite of visual, interactive tools. Gather feedback, ideas and input from your target users, all within Recollective.
UX ResearchLong-term Communities
Involve customers earlier in the decision-making process by creating a versatile, cost-effective qualitative research community that lets you check-in on what your target audience has to say at any time.
Insight Communities
Frequently Asked Questions
What types of research can enterprise insight teams run on Recollective?
Enterprise and global brands use Recollective to support a wide range of qualitative research methods, including exploratory research, customer journeys, concept and stimulus testing, ad and creative evaluation, UX and usability testing, mobile missions, diaries and digital ethnography. All of these methods can be delivered through a single platform that supports both asynchronous and live qualitative research, making it easier to standardize research across business units and markets.
How does Recollective help standardize research methods across an enterprise?
Recollective allows insight teams to create reusable activity templates, method playbooks, and study configurations so exploratory work, journey studies, concept tests and more can be replicated consistently across brands and geographies. Centralized participant management, segmentation and reporting help in‑house teams enforce governance and quality standards while enabling local teams to adapt methods to their markets.
Can Recollective scale research methods for global, multi‑market studies?
Yes. Recollective is designed to handle studies that span multiple countries, languages and business units, with support for large participant volumes and long‑running communities. Combined with automatic translations and AI‑powered analysis, this makes it possible to run the same research method across markets and quickly compare findings in a unified environment.
How does AI enhance research methods on Recollective?
Recollective AI supports methods from concept testing to ethnography by automatically transcribing, summarizing and structuring participant feedback, and by enabling AI‑moderated Conversation Tasks that scale one‑on‑one interviews. Enterprise teams can use Recollective Ask AI to quickly interrogate data across multiple projects, uncover cross‑market patterns and deliver synthesized insights to senior stakeholders.
Is Recollective suitable for regulated or complex enterprise environments?
Recollective is used by large organizations and global brands that require strong security, governance and compliance, including strict data controls and multi‑market research oversight. Centralized platform administration, enterprise‑grade integrations and support for global teams make it suitable for complex environments where multiple stakeholders and markets are involved.
How do in‑house insight teams typically deploy Recollective across brands and business units?
In‑house teams often use Recollective as a shared platform for multiple brands or divisions, with dedicated studies, communities or workspaces for each initiative. Common patterns include global method templates, centralized communities that serve several product teams and regional projects that feed into a shared insight hub.
What tools are available for analysis and reporting in Recollective?
Recollective includes coding and excerpting, filters by activity, segment, or person, dynamic word clouds, charts and data tables, plus AI‑driven summaries and exploration via Recollective Ask AI. Researchers can quickly move from raw responses to curated reports and exports in formats like PDF and Excel, sharing evidence‑rich stories with stakeholders without leaving the platform.