RESEARCH METHODS

RESEARCH METHODS

Your research

Your research

your way

Researchers choose Recollective because our robust and flexible platform lets them do their research, their way. The variety of research methods the Recollective platform helps bring to life lets you research without compromise.

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Exploration & Discovery

Uncover valuable insights and make more informed business decisions by getting a glimpse into the daily life of your key audience. Explore and discover their attitudes, values, perceptions, needs and behaviors so that you can make connections and engage with them in a more meaningful way.

Exploratory Research

Customer Journeys

Use Recollective to join customers in their journey. Invite them to narrate their experience while you gather feedback to identify key opportunities at each step along the way.

Customer Journey Research

Evaluation & Testing

Get timely, insightful feedback at any stage of your development cycle.

Test messaging with customers before launch to uncover what resonates with specific audiences. Use online image or video review tasks to evaluate concepts and journals to test products in home with your customers.

Testing Research

To me, the biggest chore of doing qualitative work is thematic coding and analysis. Using excerpting in Recollective while the study runs was an incredible revelation and time saver, allowing me to have the coding done as the study closes. But now, using the new AI functionality, not only is my time to insight even faster, but it’s also giving me the ability to understand my data in a deeper and wider context that I might have missed previously.

Tom Glover
Senior Qualitative Research Analyst

The minute I saw the AI release email I was on it – it’s SO GREAT! Testing it out thoroughly as we speak. Seems to be on point in that it 100% aligns with analysis we already did, and is speeding up our remaining analysis to an incredible extent. The quick flip between tabs for insights and quotes (sources) is brilliant too…. Honestly, you guys have nailed it!

Natasha Wallace
Qual Director

Recollective is the best solution for online communities and qualitative projects. The platform’s usage is very intuitive, and the new features for analyzing the results are helpful in gaining insights and addressing the project’s objectives faster and more efficiently.

Ana Vanegas
Vice President,

We consider the Recollective platform best-in-class and our ultimate technology asset in delivering high impact insights at scale and with speed.

Jennifer Adams
SVP, Digital Hives & Online Communities,

Recollective is the best option when it comes to simplicity and all the segmentation functionalities. The other platforms lack this many segmentation options as you offer.

Héctor Torrealba
PM Team Leader,

We have used the Recollective platform to power The Cambridge Panel - our online research community of teachers from around the world - for over two years, and in that relatively short period they have become an invaluable partner.

Rob Hardy
Head of Insight,

Our programer understood our objectives and activity guide well, and used her expertise to ensure that our programming would be engaging to participants whilst best answering our research questions. We would love to work with the Recollective team again.

Katherine Mai
Consultant,

The team went above and beyond to ensure that we felt comfortable with using Recollective. They took time to walk us through each step and made us feel at ease to move forward. Kudos to you all!

Yomaira Barredo
PM Team Leader,

Incredible assistance. Your team goes above and beyond. Fast and valuable advice. Service is next level. Appreciate you!

Jenna Beales
Senior Consultant, Qualitative Research,

Digital Diaries

Capture ongoing routines and behaviors in rich detail over any duration and frequency by having respondents document their experiences on mobile or desktop using Recollective journals.

Diary Research

Ideation & Co-Creation

Inspire creativity, collaboration and co-creation with your target audience to develop new ideas or enhance existing ones. Rapidly seed and iterate early concepts in the ideation process to gain timely insight into consumer needs and opportunities for innovation.

Ideation & Co-creation

In-the-Moment

Experience the world through the eyes of your customer. Send participants on mobile missions, shop-alongs or any other in-store or in-home experience to capture reactions and decisions as they happen.

In-the-Moment Research

User Experience

Improve your product's User Experience (UX) with a suite of visual, interactive tools. Gather feedback, ideas and input from your target users, all within Recollective.

UX Research

Long-term Communities

Involve customers earlier in the decision-making process by creating a versatile, cost-effective qualitative research community that lets you check-in on what your target audience has to say at any time.

Insight Communities

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