Threesomes are the Future: Empowering People & Researchers with Tech

Let’s face it—building a strong research community doesn’t start when your first activity goes live, it starts with the people. The right participants don’t just show up, they contribute meaningfully and stick around long-term. 

The research industry is at a crossroads. Artificial intelligence is transforming how we collect, analyze and act on insights. Yet, with this transformation comes a wave of uncertainty: Will AI amplify the risks of fraud and bad data? Can we trust the technology behind our insights? As market research agencies and in-house research teams grapple with these questions, one solution stands out as both a shield and a springboard: insight communities.

Meaningful insights come from truly understanding your participants—no matter where they are or what language they speak. That’s why we’re thrilled to introduce Automatic Translations, a game-changing feature designed to make global research faster, more cost-effective and more inclusive than ever before.