Product Update July 2019

Everything research teams need to run a high-performing insight community — from recruitment and onboarding to engagement, analysis and long-term success.

An online research community, often called an MROC, is a private online space where selected participants take part in research activities over a defined period of time. The goal is not just to collect responses. It is to generate deeper, more continuous insight.

Online research communities deliver richer insights than traditional methods — at lower cost. Learn how to build, manage and measure one, with real benchmarks.