Happy Holidays!

Recollective’s 2022 Year in Review

It’s hard to believe we’re about to say farewell to 2022! This year had its share of ups and downs as the world continued adjusting to a ‘new normal’ of life with Covid and the resulting economic uncertainty it brought with it. Despite the struggles many organizations within ResTech and the broader tech sector face, Recollective remains stronger than ever. 2022 marks a year of resiliency, continued growth and tremendous success for our company, none of which would have been possible without your support and loyalty. From the bottom of our hearts, a HUGE thank you!

Before we head into the new year, we’d like to share some of our biggest wins across all angles of our business:

OUR PEOPLE are at the heart of what we do and this year we focused on building up our organizational culture to create an environment where our employees can thrive and we can continue to attract top talent.

• Celebrated our ‘100 employees’ milestone and welcomed 45 new hires
• Expanded our Executive leadership with a new CFO and CHRO, plus new senior leadership positions for SVP of Services, VP of Engineering, VP of Business Development, VP of Strategic Projects and VP of HR to foster ongoing employee engagement and grow our pool of expertise
• Introduced a hybrid work program that blends in-office and remote working options providing our employees with the utmost flexibility boosting overall productivity.

OUR CUSTOMERS and their ongoing trust and support are what makes our success. This year we couldn’t be happier to see our customer base grow in size and geographic footprint in addition to the different types of research they are leveraging on our platform.

• Welcomed 276 new customers for the first time and saw hundreds more return to use Recollective again
• Worked with customers across 42 countries in dozens of languages on more than 3,000 live and asynchronous projects
• What kind of Research are they doing? Recollective continues to be utilized across almost every industry line and for a broad range of applications. From Grocery, Retail and Health research as a tool for concept testing, employee engagement, UX testing and brand research, our customers’ uses for the platform just keep expanding! (for images below, sample size 746 projects).

OUR TECH continues to be an industry-leading software helping researchers transform the way they approach online qualitative research, all from the convenience of ONE platform. Over the past 12 months, we have continued to innovate our technology to ensure we meet and exceed our customers’ needs and set the bar high within the ResTech space.

• New features launched: from email templates to video highlight reels - keep your eyes peeled for a full rundown of our product updates from Phil Dame, our Chief Product Officer!
• Number of participants: Recollective supports on average around 85,000 users every month, with about 5,500 researchers logging in every month!
• Top 5 Most popular task type: Multimedia, Fill The Blanks, Prompt, Poll and Image Reviews with almost a quarter of a million Tasks created in 2023
• Video: 866,200 live focus group and IDI video minutes used, plus another 693,700 minutes of asynchronous video uploaded to Recollective in 2022.

OUR SERVICES have expanded along with the company size, enabling us to deliver even more technical support and specialized project services to our customers. Plus in January we'll be launching the Premium Support service.

• Completed 541 Quickstart projects for a total of 6,662 hours showcasing that many of our clients are capitalizing on a little bit of extra help to get their projects up and running in a smooth and timely fashion
  
• Resolved 8,638 customer support requests with an average response time of 25 minutes highlighting the speed at which our HelpDesk Team is able to assist customers when they need it most
• Introduced new service packages including:
• New Customer package - designed for customers with either little to no prior experience using Recollective, who are completely new to online research or are trying a new approach for the first time
• Do-it-Together packages - designed to help brands get their long-term communities off of the ground with a variety of package options that include recruitment, consultation and setup, on-going community management, monthly and quarterly reports and much more
• Research Consultations - designed for customers looking for guidance on how to approach their research objectives using Recollective or best practice advice before developing a guide
• Activity Guide Reviews - designed for customers looking for guidance with their activity guide to ensure that the questioning is optimized to meet research objectives, engagement and insight generation on the Recollective platform
• Custom Training - designed for customers who are looking to maximize their familiarity with our platform through a series of live, privately guided sessions
  

OUR RECOGNITIONS are something we’re incredibly proud to share! While we know we’ve had a successful year, it’s always great to have others recognize all the hard work we’ve put it.

• For the fourth consecutive year Recollective made it into the GRIT Top 50 Most Innovative Companies List. This year we ranked #20 (up by five places), which is a reflection of our company’s growth and mission to challenge the status quo when it comes to online qualitative software
• We also made it onto two sublists that highlight specialized leaders across the insights industry – #4 in Top Technology Providers and #7 Top Qualitative Research
• For the very first time, we made the Deloitte 2022 Technology Fast 500™ Rankings which is a huge accomplishment considering very few ResTech companies made the cut

That’s officially a wrap on 2022 and we couldn’t be more excited about everything to come in 2023 (and believe me, we definitely have some cool new things coming your way!) As always, it has been a privilege working with all of you. From all of us here at Recollective, Happy Holidays to all of our customers and employees far and wide!