PLATFORM CAPABILITIES
PLATFORM CAPABILITIES
Qualitative research
without compromise
The leading qualitative research platform for more than a decade, Recollective's full featured suite of both live video and asynchronous tools make the most innovative online research not only possible, but enjoyable.


Trusted by Researchers and Brands Worldwide


Activity-Based Research
Recollective allows you to quickly and flexibly transform your research guide into reality using Activities. Each Activity can contain any combination of asynchronous tasks for participants to complete, journals, video IDIs and focus groups or collaborative text chat sessions.
Your research guide determines the sequence and conditions of these Activities, as well as who should complete them and how visible the responses will be.
Video IDIs and Focus Groups
Live qualitative research is high-stakes. Every session asks clients, participants and a moderation team to show up at the same time, in the same virtual room, ready for a meaningful conversation. The research itself is your expertise. Managing the logistics around it shouldn't be.
Recollective brings scheduling, waiting rooms, shared moderation and AI-assisted analysis into a single platform built for qualitative researchers.


Question Types
Choose from a wide variety of question types to solicit both qualitative and quantitative responses when building out your research.
Recollective offers a growing library that includes open text, conversation, photo, video, screen recording, audio, file uploads, image and video markup (with heat maps), card sorting and ranking, grids, fill-the-blank, polls and more!
Discussions
Recollective Discussions are the perfect way to stimulate collaboration and keep your community highly engaged.
Interact with participants in public or private threaded discussions. Start the topics yourself or let the community create their own. Each topic and response supports text, photos and videos and can be liked or disliked to create a vibrant research conversation.


Conversational AI
Achieve the depth of live, online interviews—at a previously unimaginable scale—with the Conversation Task from Recollective. Powered by an AI moderator that can conduct authentic, human-like conversations in any language, this breakthrough makes it possible to engage hundreds or even thousands of participants personally, naturally and simultaneously. It’s a revolution in qualitative research—democratizing deep insight discovery without compromising quality, context or speed.
External Content Activities
Your team conducts interviews on Zoom, captures sessions in person and runs studies on specialist platforms determined by clients. The collection is distributed — but your analysis doesn't have to be.
External Content Activities enable you to upload video and audio recordings from any source directly into Recollective. Every recording is automatically transcribed, organized and ready for analysis through Ask AI alongside your native study data.
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Reporting and Analysis

AI-powered Insights
Qualitative research generates vast amounts of information, especially when conducted at scale. Recollective includes the very latest generative AI features to summarize and understand key information from large, qualitative data sets with a single click.
By arming researchers with AI-powered tools, Recollective helps to dramatically reduce the time and cost of analysis work, liberating researchers to dive deeper into the insights and drive enhanced value.
Reports & Transcripts
Make the most of the data you collect using Recollective’s extensive analysis and reporting tools.
Filter by activity, segments or person when reviewing response streams, charts and data tables. Drill into word clouds to quickly spot key themes and collaborate to save and code important excerpts. Download curated reports and export rich data transcripts and media instantly in convenient formats such as PDF and Excel.

Customizable Participant Experience
Onboarding & Custom Home Page Experiences
Seamlessly bring your research participants into Recollective using a guided file upload, email invitation, shared link or via a technical integration from an existing system.
The onboarding process can create custom profile fields and segments, screen participants using various questions or videos, balance recruiting quotas against segments and collect acceptance to custom user terms. When complete, direct your participants to a customizable Home Page to get your research off to a great start.

Frequently Asked Questions
What types of research can I run with Recollective’s features?
Recollective’s feature set supports a wide range of online qualitative research, including insight communities, bulletin-board studies, diary and ethnography projects, concept and creative tests, UX and product feedback, virtual IDIs and live focus groups. By combining Activities, Discussions, live video, AI‑powered tools and analysis in one platform, researchers can design multi‑phase studies without stitching together separate tools.
How do Activities work in Recollective?
Activities turn your research guide into a structured sequence of tasks, journals, live sessions, and follow‑ups for participants to complete. You can mix qualitative and quantitative question types—such as open text, conversation, photos, video, screen recordings, image and video markup, card sorting, ranking, grids, fill‑the‑blank and polls—to capture rich, multi‑modal responses at scale.
What is the difference between Activities and Discussions in Recollective?
Recollective Activities are ideal for structured tasks, guided exercises and step‑by‑step research flows, while Recollective Discussions support more open, social conversations in threaded topics. Using both together lets you pair methodical data collection with ongoing community‑style dialogue, helping you uncover both planned and unexpected insights.
How does Recollective use AI in its features?
Recollective weaves AI through the platform with AI‑powered transcripts, summaries, theme discovery, Ask AI and the Conversation Task for scalable AI‑moderated interviews. These capabilities help researchers quickly understand large volumes of unstructured data, surface quotes and run human‑like conversations at scale without losing transparency or control over the underlying data.
What is the Recollective Conversation Task and Conversational AI?
The Recollective Conversation Task uses an AI moderator that follows your conversation objectives for tone, structure and depth to conduct one‑on‑one interviews with participants in any supported language. Each session produces transcripts, AI summaries, automatic translations and indexed data that can be explored with Recollective Ask AI and other analysis tools, allowing you to run hundreds or thousands of interviews in parallel.
How does Recollective support multi‑market and multi‑language research?
Recollective’s automatic translations allow participants, moderators and clients to interact in their preferred languages within a single, unified study. Activities, questions, comments and responses can be auto‑translated across all supported languages, and teams can export text‑based data in any target language, making it easier to run inclusive, multi‑market research without separate local builds or third‑party translation costs.
What tools are available for analysis and reporting in Recollective?
Recollective includes coding and excerpting, filters by activity, segment, or person, dynamic word clouds, charts and data tables, plus AI‑driven summaries and exploration via Recollective Ask AI. Researchers can quickly move from raw responses to curated reports and exports in formats like PDF and Excel, sharing evidence‑rich stories with stakeholders without leaving the platform.
How does Recollective handle participant onboarding and segmentation?
Recollective’s onboarding tools support custom profile fields, screening questions, quotas, and segment creation to ensure the right people join each study or community. Participants can be invited via file upload, email, links, or integrations, and segmentation drives personalized activities, targeted analysis and supports incentives throughout the lifecycle of the project.
How can I see a demo or pricing for Recollective's platform features?
You can request a tailored demo directly from the Recollective team, who will walk you through the Recollective platform, example studies and relevant features for your use cases. Pricing is typically based on project scope, number of participants and level of services or support your team requires.









