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Catch up on all the latest tech news, ideas and insights from the Recollective team.

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Forms of Communities

Online Research Communities: Common Design Elements

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Dana Cassady
Research agencies that consistently conduct community based projects tend to do so using the same set of features and design elements for most of the projects they run. What design elements compose…
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Boosting Recollective Activity Socialization

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Dana Cassady
Recollective presents participants with numerous opportunities to collaborate and connect as a community. Primarily, this collaboration takes place within either Discussion Topics or Activity…
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Top 6 Must-have Community Features for Online Ethnographic Research

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Dana Cassady
An online research community is inherently ethnographic. A group of related individuals are engaged and observed with the aim of better understanding what defines them as a group. At least the…
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Symbiotic Trends at IIeX 2016

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Dana Cassady
A couple of weeks ago we were basking in the sunshine and heat of Atlanta, attending the Insight Innovation Exchange (IIeX) conference. Each year provides a fantastic opportunity to not only meet new…
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Research Community: Build Meaningful Interactions with Younger Audiences

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Dana Cassady
For interesting results, mix teenagers with a dash of alcohol in an online research community, garnish with lime (or the branding of your choice). Recently, the team here at Recollective supported…
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My New Favourite Question

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Dana Cassady
Not long ago I found myself in the midst of what was disguised as a quick online survey but proved to be a significant investment of my time. I opted in because I wanted to contribute; I opted out…
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Using Research Communities For Brand Loyalty and WOM

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Dana Cassady
One of the first projects I worked on as a marketing researcher was an ad testing study with an automotive company. As the study progressed, I found myself invested in a brand I previously had no…
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Bias In Research Communities

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Dana Cassady
Online communities change the way we think about ourselves and those around us. I was recently discussing this with a friend of mine, through Facebook chat, of course. She is a researcher in a…
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