You will learn:
Asynchronous qualitative research produces vast amounts of unstructured data, making analysis time-consuming and costly. Recollective's AI Questions delivers answers in seconds—all you need is a question.
At Directions/Seek, we aim to be innovative leaders, so we are looking at AI as a tool to improve efficiency, particularly with the unstructured data of qualitative research. The experience we have had with Recollective AI has been very valuable in identifying themes from group discussions and interviews, helping us validate nuances and helping kick-off our reporting process more efficiently.
Miguel Martínez-Bacó
VP, Research & Innovation Strategist