Earlier this year we sat down with some of our existing customers, who happen to be Market Researchers, and peppered them with questions about their idea of the dream online tool. The result of those conversations and notes was Recollective, our soon to be released research platform.
How many Market Researchers does it take to design the ultimate online qualitative research tool? We hope a handful will do it! As mentioned in my last blog, earlier this year we sat down with some of our existing customers, who happen to be Market Researchers, and peppered them with questions about their idea of the dream online tool. The feedback we received was overwhelming! In the many hours we spent talking with them we took dozens of pages worth of notes. The result of those conversations and notes was Recollective, our soon to be released research platform. All the researchers reading this are no doubt wondering what our consultants said. I’ve broken down their requests into categories and added what I believe are the top 2 - 4 feature requests for each. Coding Content for Reports
Reporting and Participant Tracking
Guiding Users via Tasks
Participant Responses
Data Export
Which of these features will make it into Recollective’s platform? I’m not telling... yet! When v1 is released in the next few weeks I’ll have more information on which of these requests will be included on day one, which will be included in future versions, and which, if any, didn’t make the cut at all. For those of you who can’t wait, you can download a teaser feature sheet here. Let us know via comments what your thoughts are on this list. Did our research partners hit or miss the mark? In your opinion, what features are must-haves for a one-stop-shop online insight community, designed for market researchers?