Recently, the QRCA invited me to partake in a panel discussion centered on a burgeoning issue that plagues our industry: the rise of deceitful participants and false responses in online market research. This thought-provoking conversation has inspired me to offer additional perspectives on how technology and market researchers can work together to combat the issue at hand.
This unfortunate trend is heavily plaguing quantitative research projects given the ease with which AI-powered bot farms can flood available surveys. Though not as rampant in online qualitative research, we must be mindful that bad actors can be motivated by the larger incentives typically provided by qual studies.
As Chief Product Officer (CPO) at Recollective, I’m committed to combatting online qualitative research fraud as I believe it has a corrosive impact on our industry. Researchers can and should take proactive steps to ensure authentic responses underpin their insights and technology providers should offer tools proficient in preventing or identifying any unscrupulous behaviour.
My aim here is to suggest some effective solutions that can reduce the potential risks of fraudulent participant responses in your online qualitative study. Additionally, I want to draw attention to current and upcoming Recollective features designed to bolster the integrity of your research data.
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