Innovation In A Box: Recollective Case Study
We're delighted to have Brent Schmidt, CEO of Strategic Fuel, contribute to our blog this month and share his case study of their very first Recollective-based project.
Clients: Juice Inc. and Strategic Fuel
Juice Inc: Is a corporate training company that believes energized and engaged employees fuel great customer experiences and better business results. That’s why the organization places a focus on ideas, skills and tools people can put to use immediately. Strategic Fuel: Driven by the challenge of bringing leaders, teams and customers onto the same page, Strategic Fuel takes a creative and collaborative approach to craft an insight-driven shared focus and direction for organizations and teams. Juice Inc. is a client of Strategic Fuel. Challenge: There were a few different challenges in play. 1. Juice Inc. was looking to engage past graduates of their 'Innovation In A Box' training program. Juice’s goal was to utilize a nimble online survey platform to not only gather feedback from past graduates to improve their innovation training program and toolkit, but also foster a sense of community and spur on a spirited conversation at the convenience of their busy clients. 2. Prior to the experience with the Recollective platform, Strategic Fuel utilized traditional research methods (telephone interviews, live focus groups and online surveys) to gather customer feedback and insight. Recollective was the first discussion forum platform implemented by Strategic Fuel. Strategic Fuel wanted to feel confident that their first discussion forum would be a success. Their priorities for an online platform included:- ease of setup and use
- modern design to reflect the organization’s brand experience
- responsive support before and during the forum
- low cost
- a variety of methods available to engage participants
Strategic Fuel “It was a new experience and it was critical that the experience went well. The Recollective team provided a link to a library of short training videos. They were fast and interesting to watch. They made set up fairly straightforward. We did need some support to work through a few areas and the ongoing support (even as late as 11 p.m. one evening) was more than helpful to check that the setup was correct. Everything went smoothly and we found the platform was easy and fun to use.” Juice Inc. “Our experience of Recollective was heavily influenced by the attention of our partner - Brent at Strategic Fuel. He did a great job of leveraging the flexibility of the Recollective platform to really tailor the 3-day “Insight Forum” with our customers to reflect the Juice brand. This is a roundabout way of praising the platform itself. It allowed us to incorporate our content (in terms of formatting, text and images) in a way that made the experience very “Juice”. While we expected it to be flexible to our needs, and user friendly, our real "eureka!" moment came when we realized that it was enabling us to launch and facilitate a focused time-limited (and therefore scalable) “Community of Practice” style dialogue with our customers and between customers.”