How Recollective Used Their Platform to Engage Employees in Defining Powerful Core Values

For many years at Recollective, a small group of dedicated individuals worked alongside the company founders, wearing many hats and solely focused on getting things done. There was no time to think about company culture or to define core values.

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For many years at Recollective, a small group of dedicated individuals worked alongside the company founders, wearing many hats and solely focused on getting things done. There was no time to think about company culture or to define core values.

However, over time, a company culture has taken root at Recollective. We understand that our work culture is key to the success of our company and that it is underpinned by a set of core values that we all share. Despite this, until recently, we were unable to clearly or consistently articulate what these values were. What is it that we have in common that shapes the culture and makes Recollective such a great place to work?

We decided it's important to define our core values to help sustain the work culture we're proud of, which has helped drive our success. These values will guide us in hiring people who share similar values, shaping our people programs and policies, and guiding the way we act and make decisions.

This is where our Recollective Core Values Study comes into play.

Our HR team partnered with our in-house researchers on our Research Services team to determine the best approach and design for a study that would not only yield meaningful insights but also ensure our employees’ voices were part of the process in bringing our core values to life. For these key reasons, a qualitative study that could dig deep beyond surface level responses was a perfect fit.

Of course, we chose to use our own qualitative research platform because of its sheer versatility and because we’re pretty big fans! With 13 different task types, we were able to creatively design an engaging study for our employee community.

Paul Horton
Chief Human Resources Officer

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