Customer Insight Communities to Support Real-Time Decision Making (webinar recording)

Opening a conversation with participants generates goodwill and emotional generosity. This is not a new idea, but it does leave us with the question, under what circumstances can these feelings and responses be optimized? Under what circumstances can we cultivate brand loyalty, a sense of ownership, and personal identification during the research process?

Contents
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Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on "Customer Insight Communities to Support Real-Time Decision Making". In particular, we covered:

  • What insight communities are and how they can be designed and used to gather valuable and timely insights.
  • Innovative ways to engage customers using insight communities.
  • How qualitative research communities can be applied to business applications.
  • Example case studies to illustrate successful insight communities.

If you missed the session or would like another chance to watch it, we've provided a copy of the video below. Don't hesitate to contact us with any questions or to schedule a private demo and trial account. http://recollective.wistia.com/medias/t53w4xos34?embedType=iframe&videoFoam=true&videoWidth=640

Steve Thompson
COO

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