Customer Insight Communities to Support Real-Time Decision Making (webinar recording)

Opening a conversation with participants generates goodwill and emotional generosity. This is not a new idea, but it does leave us with the question, under what circumstances can these feelings and responses be optimized? Under what circumstances can we cultivate brand loyalty, a sense of ownership, and personal identification during the research process?

Written By:

Steve Thompson

Updated On:

November 2, 2015

Customer Insight Communities to Support Real-Time Decision Making (webinar recording)

Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on "Customer Insight Communities to Support Real-Time Decision Making". In particular, we covered:

What insight communities are and how they can be designed and used to gather valuable and timely insights.
Innovative ways to engage customers using insight communities.
How qualitative research communities can be applied to business applications.
Example case studies to illustrate successful insight communities.

If you missed the session or would like another chance to watch it, we've provided a copy of the video below. Don't hesitate to contact us with any questions or to schedule a private demo and trial account. http://recollective.wistia.com/medias/t53w4xos34?embedType=iframe&videoFoam=true&videoWidth=640

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