Last week, we joined Mike Stevens at Insight Platforms for Part 1 of a two-part webinar series to showcase how organizations can successfully bring DIY qualitative tools in-house.
While many insights and research teams already use online quantitative tools, there’s still a lack of transparency and know-how in the approach to bringing qualitative research online. As a result, many of our clients, enterprise and agency alike, often struggle to find the balance between in-house and outsourcing their qualitative needs.
In this webinar, our VP of Research Services, Laura Pulito, tackled some of the most frequently asked questions regarding DIY Research, including:
- How do I figure out if DIY qualitative research is right for me and my organization?
- What DIY qualitative options should I consider?
- What are some of the benefits and challenges of these options?
- What should I look for when choosing a technology partner?
Watch the full, 45-minute webinar below to help you and your team get started with DIY qualitative research.
And be sure to keep your eyes peeled for Part 2, where Laura and Mike will provide best practices and recommended approaches when it comes to managing workflow/ stakeholder requests, structuring teams/ resources, finding participants and knowing when to outsource.