Ethnographic
Industry Study Topic
High Tech The global software company needed to develop a better understanding of video game players purchase and gaming habits by having participants document a trip to the video game section of a Walmart store in the US. The study used Recollective's text and poll tasks to explore video game consumption habits and preferences. This was followed by a series of activities completed by participant while at a Walmart store in which respondents were asked to use Recollective's mobile capabilities to upload photos that documented all aspect of their trip, purchase and interactions with staff.