It's an easy-to-use tool that brings focus group type research online and allows you to connect with your audiences like never before. Use Recollective to understand why and how your audiences think and act as they do and uncover new and actionable insights for your business.
Until now there hasn't been an easy and accessible way to ask and understand why people act and think as they do. Professional researchers answer this question by examining behaviours and emotional reactions through in-person focus groups.
You may gauge this type of learning by hosting meetings, sending emails or chatting by the water cooler. Recollective Baseline brings this process online and gives you access to the same tool the Pros use.
Recollective Baseline is a simplified version of Recollective Professional, a proven insights platform used by leading market researchers worldwide. It introduces qualitative research to the non-researchers and makes it accessible to everyone. It's also free and easy-to-use.
The possible applications for Recollective Baseline are endless. Here are some of the more popular ways that Recollective helps businesses and organizations generate insights and identify opportunity.
Learn why people shop at one store and not another or how your product is actually being used.
Validate and improve your branding, packaging and advertisements with annotated image reviews.
Witness reactions and collect data in near real-time from mobile devices used around the home or across town.
Uncover the unmet needs of your customers, monitor sentiment and learn from employees, members, investors and other stakeholders.
Organize a group of trusted and engaged individuals so you can reach out to them anytime for support and insights.
Invite fans and followers to join your studies so you can engage and learn from them.
Recollective Baseline is designed to allow non-professional researchers to quickly and easily gain new insights by following a simple process.
Traditional online surveys allow you to get at certain answers but don't help you to understand your audiences' behaviours and motivations. Recollective helps uncover these insights and can compliment surveys to produce more robust research results.
Participants can be tasked, in text or by video, to complete physical activities such as retail shopping trips. They can respond with photos and videos while they're on-the-go.
Recollective includes unique and interactive task types such as “Image Review” (marking and annotating of images) and “Sort & Rank” (drag-and-drop items into groups).
Responses are shared among participants after each question is answered. Socializing responses drives insightful discussion and the opportunity to ask follow-up questions.
Participants can be engaged for a short, one-time study or kept-on and engaged in various studies over time. Keeping participants engaged over the longer term allows you to build your own “insights community”.
Recollective Baseline is a powerful, free tool intended for non-professional researchers new to online qualitative research. It is a simplified version of Recollective Professional, an enterprise-grade customer insights platform used by the world's top market researchers.
Recollective Professional provides professional researchers an extensive and robust platform to integrate their proprietary research methodologies and analytical approaches to cultivate robust customer insights communities. Recollective Professional is supported by our professional services team.
Ramius Corporation, the developer of Recollective, is a software company focused on the development of cloud-based social software for engagement and research. Since our inception in 1998, we have developed online community systems and social networking platforms for millions of consumers and hundreds of enterprises including SAP, NASA, Honeywell, Kaiser Permanent, Ciena, Sony, Nikon, Dreamworks, and the World Bank. Ramius is a privately-held Canadian company based in the Ottawa region.
Ramius partners with the world's most innovative and visionary market researchers to advance Recollective as the leading online community-based qualitative research platform on which people can be engaged for the purpose of identifying new insights to inform decision making.